Pace Retail Consulting is a Sydney-based consultancy company that helps retail brands adapt to change, strengthen their strategy and connect more effectively with customers. With a focus on independence, innovation and personal service, they guide retailers through an industry that is fast-moving and highly competitive.

I created a complete visual identity for Pace including their logo, website and social assets. The design reflects clarity and momentum, positioning the brand as a forward-thinking partner where retail meets strategy. My process involved exploring type and colour systems that felt bold yet professional, developing a logo that communicates movement and adaptability, and extending these elements into digital and social platforms to build a cohesive brand experience.